What is SEO?

If you have your own business, it’s more than likely you will have heard about SEO, but do you actually know what search engine optimisation is and more importantly, why it’s necessary for your business? The basic idea of SEO is that internet search...

What’s your USP?

Are you in the midst of setting up a new business? Or perhaps trying to improve on your existing one? If you don’t already have a USP, or unique selling proposition- then it’s time you got one- and quick! So what exactly is a USP? To simplify it, a unique...

Is Your Business a Brand? It Should Be!

Would you say your business has its own brand identity? It should do if you want it to be a success! Branding is made up of several different things- a unique business name, a symbol, logo or design that helps people recognise you and your services, and differentiate...